MAX HALBERG

CEO

From the nostalgic hum of dial-up to the rapid click of today’s fiber optic speeds, Max’s journey into marketing started long before it became a career. In the late ’90s, he was building websites on Geocities and Angelfire—not just for fun, but with a sense that this was the future of how people and brands would connect.

What began as curiosity turned into a full-blown obsession. Over the years, Max evolved from a digital tinkerer into a strategic creative, combining old-school grit with modern execution. His work today spans video production, brand strategy, design, and digital advertising, all built on a deep understanding of how brands grow and how people engage.

At the center of Fox & Brand is video. Max leads every project with a filmmaker’s eye, framing stories with intention and emotion, crafting content that cuts through noise, and delivering campaigns that feel as real as they look polished. He’s directed and produced commercial work for contractors, creatives, nonprofits, and everyone in between, always with the same goal: to make something that actually moves people.

Outside the office, Max is a husband, a dad, and a die-hard believer in doing meaningful work with good people. His wife and two daughters are his why, and a constant reminder that authenticity isn’t a strategy. It’s the foundation.

As CEO of Fox & Brand, Max isn’t just running a company. He’s helping redefine how brands tell their stories through visuals that stick, strategy that performs, and a commitment to make it personal every time.

CARLOS MASON

CREATIVE DIRECTOR, FILM & CONTENT

Carlos leads with instinct, precision, and a deep respect for the craft. With over 15 years behind the camera as a producer, director, and cinematographer, he brings a rare mix of creative vision and technical command to every project—whether it’s a celebrity campaign in the heart of Hollywood or a raw narrative shot deep in the Sierra Nevada.

At Fox & Brand, Carlos plays a key role in shaping visual direction and driving projects from concept through final delivery. He bridges strategy and execution – managing crews, navigating logistics, and ensuring every frame meets the standard of excellence our clients expect. His work has elevated campaigns for global brands, cultural icons, and top film studios, all rooted in his belief that the best stories are told with honesty, edge, and intention.

Carlos is more than a technician behind the lens – he’s a storyteller who understands how to translate vision into impact. Whether he’s directing talent on a high-pressure set or capturing a quiet, unscripted moment, he brings intention to every shot. His ability to adapt, lead, and push creative boundaries makes him an essential part of the Fox & Brand team and a driving force behind the work we’re proud to put our name on.

When he’s not in production, you’ll find Carlos off-grid – chasing light in the wilderness, scaling rock walls, or finding new perspective behind the lens.

ANTHONY PEREZ

CREATIVE DIRECTOR, GRAPHIC & DESIGN

Anthony’s journey through the creative realm can be traced back to the earliest scribbles of his crayon-filled childhood in Temecula Valley. A true native, he’s not only grown alongside the valley’s transformation but has also played an intrinsic role in its visual evolution. His initial doodles evolved into more sophisticated designs, revealing a born artist with an intuitive grasp of aesthetics.

It wasn’t long before Anthony’s natural gift for design found its rightful place in the marketing landscape. His designs don’t just cater to the eyes; they resonate with souls, encapsulating stories, emotions, and visions. This innate ability to communicate visually is fueled not just by talent but by a faith that anchors him. It drives every creative decision, ensuring authenticity and purpose in every stroke.

At Fox & Brand, Anthony wears the hat of the Creative Director, but his role is far beyond supervising designs. His hands-on approach is rooted in a deep understanding of the brand’s essence, ensuring that every visual not only looks good but feels right. The same faith that drives him personally, inspires his professional pursuits, allowing brands to not just be seen, but truly understood. Anthony is not just shaping visuals; he’s crafting experiences, all while staying true to his Temecula Valley roots.

JULIET HALBERG

DIRECTOR OF CLIENT SUCCESS

Bounded by the sun-kissed horizons of California, Juliet’s trail in client services paints a vibrant portrait of dedication, resilience, and heartfelt compassion. A California native, her journey is as diverse and dynamic as the state’s sprawling landscapes, stitched seamlessly into the fabric of her profession.

From her early years, Juliet found herself drawn towards the art of service, nurturing an inherent desire to bring joy and simplicity to people’s lives. She plunged into the world of customer service, bringing with her a flurry of eagerness and empathy that quickly translated into over a decade of of experience.

As a testament to her spirit, Juliet’s role at Fox & Brand expands beyond the realms of a traditional Director of Client Success. She operates as the unseen force that ensures cohesion and smooth sailing of all operations. Her hands have touched every project, weaving the threads of her experience, dedication, and astute problem-solving skills to create a flawless tapestry of client success.

Her world orbits around two radiant stars, her daughters, imbuing her with an inexhaustible drive to excel. This personal commitment dovetails perfectly with the integral part faith plays in her life, guiding her decisions and actions with a sense of purpose and authenticity. With this resonating faith, she lights up the corridors of Fox & Brand, leading brands towards success, efficiency and above all, satisfaction.